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Saturday, November 7, 2009

Brand translation

One of the biggest challenged that we faced during our stay in Korea is the language barrier. It is very hard to shop especially in the local market because you will seldom meet someone that knows how to speak English. We went to the mall when we first arrived because we needed to buy our daughter a mosquito net. There are so many mosquitos here that even now that is getting cold already, they are still around. We asked several sales ladies where the mosquito nets are displayed and she took us into the isle where the ointments for mosquito bites are. How I wish that I have known the brand translation then, it could have been easier for us to find what we were looking for.

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